{"id":991,"date":"2021-02-24T12:58:34","date_gmt":"2021-02-24T11:58:34","guid":{"rendered":"https:\/\/reehamcoffee.com\/?p=991"},"modified":"2023-01-02T15:08:15","modified_gmt":"2023-01-02T14:08:15","slug":"mehr-service-im-kaffee-grosshandel","status":"publish","type":"post","link":"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/","title":{"rendered":"More service in coffee wholesale"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-991\" data-postid=\"991\" class=\"themify_builder_content themify_builder_content-991 themify_builder tf_clear\">\n    \t\t\t<!-- module_row -->\n\t<div  data-css_id=\"32w3427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_32w3427 tb_first tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_dpb4431 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_352t432\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In the digital age, customers' needs are changing in ever shorter periods. More service, more personalization and all that at a faster pace please.<\/p>\n<p>Their attention span decreases and so does their patience for complex topics. They only scan superficially and quickly discard them if they are not interested.<\/p>\n<p>Society has definitely become more lazy in thinking and therefore likes to rely on its <em>Smart<\/em>phones. And if something isn't clear, there's the support button. These thought patterns are carried over into their professional lives.<\/p>\n<p>Business customers are changing, albeit more slowly, their needs towards their B2B partners, suppliers and agencies. The tone is becoming more casual, communication is broadening, and service is expanding.<\/p>\n<p>As a result, business processes can be made more attractive and modern for all parties involved. And all of this can be done in real time.<\/p>\n<p>More service = more trust<\/p>\n<p>But what exactly can be understood by service in this business context? We explain that in this blog post.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_upzn429\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8bab1a8533c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8bab1a8533c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#willkommen_im_service_zeitalter\" >Welcome to the service age<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#der_service_fur_den_groshandel\" >The service for wholesale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#service_digital_unterstutzt\" >Service Digital supports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#die_richtigen_formate_bei_der_b2b_kommunikation\" >The right formats in B2b communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#serviceformen_und_-arten\" >Service forms and types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#der_before-sale_service\" >The Before Sale Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#formen_fur_den_pre-sale\" >Molds for pre-sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#der_during-sale_service\" >The During Sale Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#formen_fur_den_during-sale_service\" >Molds for during-sale service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#der_after-sale_service\" >The after-sale service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#formen_fur_den_after-sale\" >Molds for after sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#der_self-service\" >The self-service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#warum_fur_uns_ein_guter_service_wichtig_ist\" >Why good service is important for us<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#vorteile_fur_den_b2b_kunden\" >Advantages for the B2B customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#vorteile_fur_uns_als_hersteller\" >Advantages for us as a manufacturer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/mehr-service-im-kaffee-grosshandel\/#die_erhofften_aussichten\" >The hoped for prospects<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"willkommen_im_service_zeitalter\"><\/span><strong>Welcome to the service age<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_an8j698\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>What agencies have been doing for a long time for a fee is slowly moving over to wholesale and all other B2B business models. They all offer their customers an additional (free) service.<\/p>\n<p>Their expertise is sought after by many smaller companies and start-ups. They help with support issues and share their experience. They build their relationship and trust along the way, gaining more clientele. Good service is known to get around.<\/p>\n<p>We would like to reiterate that people still buy from people. And a perfect and personal service can, <em>according to the current status,<\/em> only come from the staff. Exceptions prove the rule \ud83e\udd16<\/p>\n<p>Coming back to wholesale, we ask ourselves:<\/p>\n<blockquote>\n<p>What can the service in coffee wholesale look like? And what advantages does it have for both the customer and the company?<\/p>\n<\/blockquote>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_at3b432    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_service_fur_den_groshandel\"><\/span><strong>The service for wholesale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ttgw432\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>To make service and support visible to the B2B customer, we first divide it into several categories along the customer's purchase decision journey.<\/p>\n<p>So, when following the B2B customer's purchase intention, the following highly simplified scheme is ideally formed:<\/p>\n<ol style=\"line-height: 20px;\">\n<li>The potential customer shows interest<\/li>\n<li>The potential customer needs advice and an offer<\/li>\n<li>The acquired customer needs further information or help<\/li>\n<li>The customer again shows interest in another product<\/li>\n<\/ol>\n<p>These steps can repeat like a cycle in practice. There is a suitable service for each of them:<\/p>\n<ol>\n<li>Pre-Sale Service<\/li>\n<li><em>\"During-Sale Service\"\u00a0<\/em><\/li>\n<li>After-Sale Service<\/li>\n<\/ol>\n<p>Especially prospective customers from and for the wholesale trade, who are planning a larger investment volume in advance, usually need more information when making their decision.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_oy68432    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"service_digital_unterstutzt\"><\/span><strong>Service Digital supports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ijva433\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>How exactly support is packaged and presented is shaped above all by digitization. Information should be transmitted quickly and communication should take place in today's common channels.<\/p>\n<p>This also includes all modern technical means. So why not also communicate with the smartphone?<\/p>\n<p>Digital natives in particular feel totally alienated in the working world, as they don't understand why the modern apps and technologies they already know from their hectic daily lives aren't being used.<\/p>\n<p>Sure, because it's easier, faster, more intuitive and looks good. So why work with boring Excel spreadsheets, Word documents and fax? Instead, you should switch to modern web apps, agile project management tools and cross-departmental communication solutions.<\/p>\n<p>Makes everything easier and adds more value to the service for the customer.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_o1bb56    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_richtigen_formate_bei_der_b2b_kommunikation\"><\/span><strong>The right formats in B2b communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mfjd56\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In addition to the actual communication, more and more creative approaches are found to transmit information to the partner and supplier. From simple PDF documents, image material to videos.<\/p>\n<p>The simpler the media are prepared for information consumption, the better the communication and understanding on the same level. After all, how often have there been communication failures just because a colleague couldn't express things correctly? - All too often.<\/p>\n<p>Depending on the complexity, the appropriate content formats help to convey information. B2B business does not have to be boring at all. The more accessible and open, the more attractive and personal the offer.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"vcpk54\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_vcpk54 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_mgrq55 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_6lg556\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"serviceformen_und_-arten\"><\/span><strong>Service forms and types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_y1i7981\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Once you have your customers in mind, you can align and execute your service plan based on them. Whatever is most expected can be stored in ready-made templates and quickly reused.<\/p>\n<p>The implementation of chatbots and automation processes are also part of today's service standard.<\/p>\n<p>Once the individual company departments have agreed, it can be structured as follows:<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_zppp564    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_before-sale_service\"><\/span><strong>The Before Sale Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_0u1m56\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Peter wants to open an online coffee shop and looks for a suitable supplier on the Internet. As a layman, he comes across new types of coffee and learns the difference between industrial coffee and specialty coffee.<\/p>\n<p>He refines his search for specialty coffee and also emphasizes the locality in the search query. He quickly finds the first roasteries in his area and looks around.<\/p>\n<p>He takes in more and more information and compares it among the suppliers. Furthermore, he prioritizes some coffee characteristics that he definitely also wants to position with his new coffee shop.<\/p>\n<p>For even more information, he contacts various coffee wholesalers and roasters.<\/p>\n<p>While he waits for an answer, some of the roasters offer a live chat or even a knowledge bank about coffee. He finds action-oriented blog posts and tries to implement them as well.<\/p>\n<p>In doing so, he places his trust in those providers who can demonstrably demonstrate a high level of competence.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_axcr181    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"formen_fur_den_pre-sale\"><\/span><strong>Molds for pre-sale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ev98659\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <ul style=\"line-height: 20px;\">\n<li>Provide comprehensive information about product and service<\/li>\n<li>Share advisors, experiences and tips<\/li>\n<li>Provide informational materials such as PDFs, whitepapers, and images<\/li>\n<li>Offer contact options<\/li>\n<li>Set up and maintain knowledge databases and blogs on the subject area<\/li>\n<\/ul>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_c5tm323    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_during-sale_service\"><\/span><strong>The During Sale Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_1vt157\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>The first contact is established and Peter receives the first personalized offers and information by e-mail. Both parties exchange information and find a suitable product for Peter's needs and requirements.<\/p>\n<p>Samples are sent and the next steps are initiated. The first points are also recorded in the contract system.<\/p>\n<p>When the order is completed, Peter receives his final product and can use it to serve his own customers.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_uzwv743    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"formen_fur_den_during-sale_service\"><\/span><strong>Molds for during-sale service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_nd67434\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <ul style=\"line-height: 20px;\">\n<li>connect as an active contact<\/li>\n<li>continue to provide more information material and brochures<\/li>\n<li>Onboarding packages and sessions for the first steps<\/li>\n<li>Feedback and recommendations<\/li>\n<li>Updates<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_7cqn56    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_after-sale_service\"><\/span><strong>The after-sale service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ojoe606\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>After a while, Peter thinks of some questions about the product and contacts the supplier. The correct application, storage or preparation could be one of his questions.<\/p>\n<p>Through good advice, Peter finds himself in good hands and knows where to order again next time. Also through the good service Peter recommends his colleague from the supplier and thus becomes a supporter of the brand.<\/p>\n<p>Likewise, he feels assured in his purchase decision that he has bought the right thing.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_wub6434    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"formen_fur_den_after-sale\"><\/span><strong>Molds for after sale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ex9j350\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <ul style=\"line-height: 20px;\">\n<li>Support<\/li>\n<li>Changes to master data<\/li>\n<li>Spare parts and maintenance<\/li>\n<li>Transmission of news and trends in the industry<\/li>\n<li>etc<\/li>\n<\/ul>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_0my5217    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_self-service\"><\/span><strong>The self-service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_cr9s211\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>What is often underestimated is the appropriate use of self-service channels. Here, one is usually helped by online documentation, videos and FAQs. A customer can thus be helped at any time and at no additional personnel costs.<\/p>\n<p>Well-organized and easy-to-find articles can help customers get to the right answer in minutes. He can customize the support at his speed, share it with others and access it again and again.<\/p>\n<p>Not everyone likes to pick up the phone, some need support at 1am and others just don't have the time or inclination to make small talk with a support agent. Some companies also use the support channel as a sales channel and promote their up-sell methods there. And that costs time.<\/p>\n<p>Nevertheless, a good mix of self-help documentations and personal assistant is a prerequisite for a positive customer experience.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"87ak427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_87ak427 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_gi0k433 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_v7uf433\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"warum_fur_uns_ein_guter_service_wichtig_ist\"><\/span><strong>Why good service is important for us<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_j1p7813\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>What is often underestimated is the appropriate use of self-service channels. Here, one is usually helped by online documentation, videos and FAQs. A customer can thus be helped at any time and at no additional personnel costs.<\/p>\n<p>Well-organized and easy-to-find articles can help customers get to the right answer in minutes. He can customize the support at his speed, share it with others and access it again and again.<\/p>\n<p>Not everyone likes to pick up the phone, some need support at 1am and others just don't have the time or inclination to make small talk with a support agent. Some companies also use the support channel as a sales channel and promote their up-sell methods there. And that costs time.<\/p>\n<p>Nevertheless, a good mix of self-help documentations and personal assistant is a prerequisite for a positive customer experience.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ueya636    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"vorteile_fur_den_b2b_kunden\"><\/span><strong>Advantages for the B2B customer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_rc1s434\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <ul style=\"line-height: 20px;\">\n<li>fast help<\/li>\n<li>Consulting function<\/li>\n<li>Time saving<\/li>\n<li>Continuous availability (knowledge base)<\/li>\n<li>safe feeling<\/li>\n<\/ul>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_85p9434    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"vorteile_fur_uns_als_hersteller\"><\/span><strong>Advantages for us as a manufacturer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_j47z434\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <ul style=\"line-height: 20px;\">\n<li>Competence charisma<\/li>\n<li>Competitiveness<\/li>\n<li>Reduced transaction costs, for example through B2B store<\/li>\n<li>Time saving<\/li>\n<li>Trend data collection<\/li>\n<li>Product development<\/li>\n<li>24\/7 help through documentation<\/li>\n<\/ul>\n<p>For the brand, extended service is seeing a face for the customer. In the process, all company departments play with each other.<\/p>\n<p>This means that the sercice is set up in such a way that information is sent out to the customer quickly among themselves in the same tone and packaging. Every interaction in the service contributes to the brand.<\/p>\n<p>And this leads to more retention, word of mouth and faster service.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"rs27427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_rs27427 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_0pwu435 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_iw07435\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"die_erhofften_aussichten\"><\/span><strong>The hoped for prospects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mb4b435\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>We think that in the future this way of thinking will also be transferred to the classic business context and digitization will be able to satisfy precisely the needs of a fast and attractive service. All too often, we still see old business processes that ignore modern communication on an equal footing and can therefore miss out on important orders.<\/p>\n<p>Once the service has been optimized in concrete terms and the processes have been set up, new opportunities and possibilities can emerge over time.<\/p>\n<p>These could include new business areas, which in turn could appeal to new customer groups.<\/p>\n<p>Those who optimize strongly in the service area thus form a cycle of new opportunities, which ultimately benefits the growth of the company.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Die Bed\u00fcrfnisse der Kunden \u00e4ndern sich im digitalen Zeitalter in immer k\u00fcrzer werdenden Perioden. Mehr Service, mehr Personalisierung und das alles im schnelleren Tempo bitte. Ihre Aufmerksamkeitsspanne verringert sich und somit auch ihre Geduld f\u00fcr komplexe Themen. Es wird nur noch oberfl\u00e4chlich gescannt und bei Desinteresse schnell verworfen. Die Gesellschaft ist durchaus denkfauler geworden und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[50,44,45],"tags":[],"class_list":["post-991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grosshandel","category-ecommerce","category-reeham","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"jetpack_featured_media_url":"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/03\/Placeholder-Standard-Blog-Featured-Image-Format.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":0,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/tags?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}