{"id":962,"date":"2021-01-29T12:08:21","date_gmt":"2021-01-29T11:08:21","guid":{"rendered":"https:\/\/reehamcoffee.com\/?p=962"},"modified":"2023-01-02T15:08:15","modified_gmt":"2023-01-02T14:08:15","slug":"quality-management-kaffee","status":"publish","type":"post","link":"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/","title":{"rendered":"Quality management in the coffee supply chain"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-962\" data-postid=\"962\" class=\"themify_builder_content themify_builder_content-962 themify_builder tf_clear\">\n    \t\t\t<!-- module_row -->\n\t<div  data-css_id=\"32w3427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_32w3427 tb_first tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_dpb4431 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_352t432\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>For a detailed and practical overview, we would like to introduce you to the topic of Quality Management (QM for short) or Quality Assurance (QA for short) in the case of coffee roasting companies.<\/p>\n<p>What exactly QM is, how it is implemented, and what the long-term benefits are.<\/p>\n<p>The quality management of our coffee supply chain is the basis for a trustworthy relationship for customers, partners and suppliers. We therefore recommend to every company that the supply chain is always controlled, analyzed and optimized.<\/p>\n<p>Accordingly, in order to find the weak points in the company's processes as far as possible, constant documentation is kept. Furthermore, these actions are also required in most (EU) countries.<\/p>\n<p>With the help of external inspection bodies, the quality management task can be kept up to standard or even significantly upgraded.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_upzn429\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" data-no-translation=\"\" data-trp-gettext=\"\">Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d0197cb423d\" aria-label=\"Table of Content\" data-no-translation-aria-label=\"\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d0197cb423d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#simples_quality_management\" title=\"Simple Quality Management\">Simple Quality Management<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#je_mehr_kollegen_desto_schwieriger\" title=\"The more colleagues, the more difficult\">The more colleagues, the more difficult<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#ein_erweitertes_quality_management_system_muss_her\" title=\"An extended quality management system is needed\">An extended quality management system is needed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#das_positive_am_qualitatsmanagement\" title=\"The positive side of quality management\">The positive side of quality management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#das_quality_mangement_umsetzen\" title=\"Implement the Quality Management\">Implement the Quality Management<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#unser_qm_plan\" title=\"Our QM Plan\">Our QM Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#das_quality_management_framework\" title=\"The Quality Management Framework\">The Quality Management Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#quality_managment_breakdown\" title=\"Quality Management Breakdown\">Quality Management Breakdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#der_anbau\" title=\"The cultivation\">The cultivation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#quality_management_fangt_beim_kaffeefarmer_an\" title=\"\t\t\t\t\t\t\t\t\tQuality management starts with the coffee farmer\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\tQuality management starts with the coffee farmer\t\t\t\t\t\t\t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#die_ernte\" title=\"The harvest\">The harvest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#die_erste_zwischenlagerung\" title=\"The first intermediate storage\">The first intermediate storage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#kaffee_zwischenlagerung\" title=\"\t\t\t\t\t\t\t\t\tCoffee temporary storage\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\tCoffee temporary storage\t\t\t\t\t\t\t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#der_kaffee_import\" title=\"The coffee import\">The coffee import<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#die_zweite_zwischenlagerung\" title=\"The second intermediate storage\">The second intermediate storage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#das_kaffeerosten\" title=\"The coffee roasting\">The coffee roasting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#das_verpacken\" title=\"The packing\">The packing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#die_lagerung\" title=\"The storage\">The storage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#die_anwendung\" title=\"The application\">The application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#eine_routine_aufbauen\" title=\"Establish a routine\">Establish a routine<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#unser_quality_management_fazit\" title=\"Our QUality Management Conclusion\">Our QUality Management Conclusion<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/#qualitat_kaufen\" title=\"Buy quality\">Buy quality<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"simples_quality_management\"><\/span><strong>Simple Quality Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_an8j698\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>The food industry is almost dependent on constant controls in hygiene, as well as the safety and maintenance of equipment and premises. In Germany, anyone working in this field must attend an official hygiene training course.<\/p>\n<p>The so-called <a href=\"https:\/\/www.berlin.de\/ba-lichtenberg\/auf-einen-blick\/buergerservice\/gesundheit\/artikel.297871.php\" target=\"_blank\" rel=\"noopener\">\"red card\" certifies an employee according to the Infection Protection Act<\/a> a work permit. Without this, he is not allowed to work with food within the company framework. The instruction lasts no longer than 2 hours and is carried out in the local health offices.<\/p>\n<p>Where hand washing and personal hygiene are still taken for granted, this can quickly be forgotten in day-to-day operations. We note: Human error is the biggest disruptive factor in quality management.<\/p>\n<p>As an outsider, it may not be entirely obvious, but there are many factors that can add up to negatively impact the desired food standard.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_at3b432    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"je_mehr_kollegen_desto_schwieriger\"><\/span><strong>The more colleagues, the more difficult<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ttgw432\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>With time comes growth and with it new colleagues.<\/p>\n<p>Of course, everyone has the red card, but quickly can and will be neglected. The first stone must be set rolling only by carelessness.<\/p>\n<p>Especially in mass production, when the daily routine of colleagues becomes monotonous and routine. It's easy to lose concentration - sometimes out of sheer boredom.<\/p>\n<p>For roasting masters, a hygienically impeccable, but above all odor-neutral working environment should be provided. Fresh coffee tends to absorb foreign odors quickly.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"vcpk54\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_vcpk54 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_mgrq55 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_6lg556\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"ein_erweitertes_quality_management_system_muss_her\"><\/span><strong>An extended quality management system is needed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mfjd56\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>As a premium brand, we have highly standardized our personal requirements for quality management. This means that we act strictly according to the recommended system of certification bodies and beyond.<\/p>\n<p>It is a requirement that meets the Specialty Coffee. This includes the following general checklist to ensure the standard:<\/p>\n<ul style=\"line-height: 20px;\">\n<li>Hygiene standard according to at least HACCP standard, better <a href=\"https:\/\/www.institut-fresenius.de\/de\/consumer-testing-services\/zertifizierungen\/international_food_standard\" target=\"_blank\" rel=\"noopener\">IFS<\/a><\/li>\n<li>Pest control like mice, rats, moths<\/li>\n<li>Safety e.g. pesticide-free, free from heavy metals<\/li>\n<li>Inventory management including stocktaking (minimum shelf life, batch traceability, production shortages)<\/li>\n<li><a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/grosshandel-kaffee-stammdaten-blatt\/\">Master data maintenance<\/a><\/li>\n<li>legal conformities in <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/verpackung-und-kennzeichnung-kaffee\/\">Packing<\/a>, (additive) substances and permissibility<\/li>\n<li>Documentation e.g. cleaning plan, control lists<\/li>\n<\/ul>\n<p>There are many points for which Quality Management (QM for short) is responsible. In the best case, a QM manager is hired for this purpose, who conscientiously controls these phases of the supply chain.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_o1bb56    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"das_positive_am_qualitatsmanagement\"><\/span><strong>The positive side of quality management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_0u1m56\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Close collaboration between Quality Management and the departments can ensure with confidence that a high quality product is offered.<\/p>\n<p>In addition, these measures serve the safety and health of colleagues and also consumers.<\/p>\n<p>For the company, this means a solid foundation and security in trading. There are many stakeholders involved who expect these guidelines. Especially in wholesale, the securities are an important issue here.<\/p>\n<p>The following business partners may require quality management:<\/p>\n<ul style=\"line-height: 20px;\">\n<li>Food retailers such as REWE and EDEKA<\/li>\n<li><a href=\"https:\/\/reehamcoffee.com\/en\/grosshandel\/\">Wholesale and foreign trade<\/a><\/li>\n<li>Manufactories and other manufacturing industries<\/li>\n<li>(Online) marketplaces like Amazon<\/li>\n<li>Reseller<\/li>\n<li>Agencies<\/li>\n<li><a href=\"https:\/\/reehamcoffee.com\/en\/private-label\/\">Private Label Partner<\/a><\/li>\n<\/ul>\n<p>The rule here is that those who follow more of the industry standard are more successful <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/kaffee-eigenmarke-aus-der-roesterei\/\">in partner acquisition<\/a>.<\/p>\n<p>In addition, the needs such as BIO certification, fair trade or simply locality of the end consumers can thus also be satisfied.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"87ak427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_87ak427 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_gi0k433 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_v7uf433\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"das_quality_mangement_umsetzen\"><\/span><strong>Implement the Quality Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_nd67434\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p><em>For overview purposes, we limit this topic to our coffee beans. We are going from the beginning to the end of the supply chain that could positively influence the product.<\/em><\/p>\n<p>Involving external help is recommended by us. Only they know what the status quo is in the current market. They also have the competencies to ensure legal compliance.<\/p>\n<p>Nevertheless, simple steps for higher quality management can be taken with little effort and research. To do this, let's break down each stage of the supply chain from origin to consumer use:<\/p>\n\n<table id=\"tablepress-3\" class=\"tablepress tablepress-id-3\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Cultivation<\/th><th class=\"column-2\">Growing area, Variety, No pesticides, Organic<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Harvest<\/td><td class=\"column-2\">Temporal Harvest,<br \/>\nDrying,<br \/>\nPurchase quantities<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Interim storage<\/td><td class=\"column-2\">Packing and storage at the farmer<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Delivery<\/td><td class=\"column-2\">Ships Weeks Moisture<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Acceptance<\/td><td class=\"column-2\">Product quality, defects, quantity<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Warehousing<\/td><td class=\"column-2\">Light protection, hygiene, no foreign smell, safety<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Roasting<\/td><td class=\"column-2\">Blend, duration, defects, temperature, foreign objects<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Packing<\/td><td class=\"column-2\">Paper packaging, no aluminum<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Warehousing<\/td><td class=\"column-2\">dry, aroma sealed, protected from light<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Delivery<\/td><td class=\"column-2\">padded, dry, timely, correct quantity, variety, address<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Application<\/td><td class=\"column-2\">Portafilter, French Press<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p>The origin of the coffee may be high quality, but as with all other (luxury) products, it can sometimes lose a lot of value due to the contributors \/ workers and materials coming into contact in the supply chain. Provided that the Quality Management System is intact, the product can naturally be upgraded. The latter is and should be the standard.<\/p>\n<p>Anyone can start with a small QM plan to deliver a better product to the customer.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module callout -->\n<div  class=\"module ui module-callout tb_69am975 button-bottom-center tb_default_color\" data-lazy=\"1\">\n    \n    <div class=\"callout-inner\">\n\t<div class=\"callout-content tf_left\">\n\t    <h3 class=\"callout-heading\"><span class=\"ez-toc-section\" id=\"unser_qm_plan\"><\/span><b>Our QM Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    <div class=\"tb_text_wrap\">\n\t\t\tNow for download and print. For internal documentation and higher quality standard. Made for wholesalers \/ manufacturers.\t    <\/div>\n\t<\/div>\n\t<!-- \/callout-content -->\n\t\t    <div class=\"callout-button tf_right tf_textr\">\n\t\t    <a href=\"#\" class=\"ui builder_button  blue\">\n\t\t\t\t<span class=\"tb_callout_text\">DOWNLOAD<\/span>\n\t\t    <\/a>\n\t\t<\/div>\n\t        <\/div>\n    <!-- \/callout-content -->\n<\/div>\n<!-- \/module callout -->\n<!-- module text -->\n<div  class=\"module module-text tb_85p9434    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"das_quality_management_framework\"><\/span><strong>The Quality Management Framework<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_29v3696\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>The first step in quality management is to know what positioning you have as a <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/kaffee-als-marke\/\">Brand<\/a>product and service. Should the end product address a specific group or rather the general public?<\/p>\n<p>The customers addressed alone then decide for themselves whether the product is actually <em>their subjective view<\/em> according to quality. What may seem high quality for person A may be the complete opposite for person B.<\/p>\n<p>So get to know your customer better with tests, surveys, interviews and observations and convey the appropriate level of quality to them.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_jy7q459    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"quality_managment_breakdown\"><\/span><strong>Quality Management Breakdown<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_op73947\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>The following is a detailing of each stage of the coffee supply chain as applied in our Reeham Coffee example. We explain what QM has to take into account and how it is in line with the brand's requirements.<\/p>\n<p>The supply chain, together with quality management, reflects the value <a href=\"https:\/\/reehamcoffee.com\/en\/roesterei\/\">our roastery<\/a> against:<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_vzoe283    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_anbau\"><\/span><strong>The cultivation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_9qll520\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Already when selecting the raw beans, we have to make sure that we find the right coffee farmers. Our as well as the farmer's demands must meet a high standard. Accordingly, we pay attention to the following points:<\/p>\n<ul>\n<li>No use of pesticides<\/li>\n<li>If possible BIO Standard, otherwise following<\/li>\n<li>Geographical conditions such as soil and climate<\/li>\n<li>Coffee bean variety<\/li>\n<\/ul>\n<p>In addition to these hard facts, we naturally also look at the reliability, personality and conformity of the farmers. The history and, if applicable, references are also important for a roast master.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_w6hu456   image-center tf_mw tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1001\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA.jpg\" class=\"wp-post-image wp-image-1349\" title=\"Quality management starts with the coffee farmer\" alt=\"Quality management starts with the coffee farmer\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA.jpg 1500w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA-600x400.jpg 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA-300x200.jpg 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA-1024x683.jpg 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Kaffeefarmer-QM-QA-768x513.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h3 class=\"image-title\"><span class=\"ez-toc-section\" id=\"quality_management_fangt_beim_kaffeefarmer_an\"><\/span>\n\t\t\t\t\t\t\t\t\tQuality management starts with the coffee farmer\t\t\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    \n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_82s4335\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Also look to match the weight class provider versus your company. This is where the requirements\/interests of both parties could drift towards each other. How exactly to decide should be based on the previously designed Quality Management including positioning.<\/p>\n<p>As a rule, smaller providers support each other.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_za3n910    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_ernte\"><\/span><strong>The harvest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ykp9985\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>For harvesting, we can have little influence...but wish that this takes place in time in accordance with the developed aroma of the coffee bean. Trust in the chosen partner must be present.<\/p>\n<p>For some bulk buyers, the plantation here can be specially created <em>Private fields<\/em> offer and according to the requirements carry out the cultivation and harvesting. Ultimately, this usually leads to increased production volume with sacrifices in quality.<\/p>\n<p>When importing the filled coffee bags, in addition to many defects in the raw beans, one also sees many foreign bodies such as stones. Here again, positioning plays a role. In this case, Reeham this quality level is not an option.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mbxj671    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_erste_zwischenlagerung\"><\/span><strong>The first intermediate storage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_j47z434\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Like other foods, coffee is a natural product that loses its aroma, shape, taste and color over time. Depending on storage, you can partially counteract this process.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_l86s214   image-center tf_mw tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"1250\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm.jpg\" class=\"wp-post-image wp-image-1350\" title=\"Coffee temporary storage\" alt=\"Coffee temporary storage\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm.jpg 1250w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-300x300.jpg 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-100x100.jpg 100w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-600x600.jpg 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-1024x1024.jpg 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-150x150.jpg 150w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Zwischenlagerung-bei-der-Kaffeefarm-768x768.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h3 class=\"image-title\"><span class=\"ez-toc-section\" id=\"kaffee_zwischenlagerung\"><\/span>\n\t\t\t\t\t\t\t\t\tCoffee temporary storage\t\t\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    \n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_3652153\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Like other foods, coffee is a natural product that loses its aroma, shape, taste and color over time. Depending on storage, you can partially counteract this process.<\/p>\n<p>In this intermediate storage phase, however, the sooner the fresh raw beans leave the plantation and are delivered directly to the next customers, the better. Here, Quality Management can only exert indirect influence. Although it is possible to include a clause in the contract, it is usually left to the partner.<\/p>\n<p>The farmer should not take too much time here to send out his goods.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_ggzg301    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"der_kaffee_import\"><\/span><strong>The coffee import<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mmr6935\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>At this point, the work of quality management really begins.<\/p>\n<p>Assuming that the plantation sends its goods to the shipping company in a timely manner, we can expect a regular delivery time of a few weeks.<\/p>\n<p>By default, the delivery should include the raw beans in 25kg \/50kg bags of jute. For the logistics department it is only good to know that in most cases the bags end up on (EUR) pallets.<\/p>\n<p>Farmers must ensure that the bags are not exposed to strong external influences to the contents. Phenomena such as mold and general breakage can sometimes result in the complete loss of the goods.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_f7ag41    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_zweite_zwischenlagerung\"><\/span><strong>The second intermediate storage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_uxor894\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Immediately upon receipt, ensure that the beans are taken directly to the appropriate storage rooms. Among other things, they should be specific conditions for the coffee...<\/p>\n<ul style=\"line-height: 20px;\">\n<li>protected from light<\/li>\n<li>odorless<\/li>\n<li>dry<\/li>\n<li>chilled<\/li>\n<li>hygienically clean<\/li>\n<\/ul>\n<p>...be.<\/p>\n<p>In a wholesale and foreign trade aspect, as well as in all general remote sales, the very important supporting role of the logistics department is too often underestimated. Do not make this mistake in any case!<\/p>\n<p>They are the last step before the goods land to the customer. If there is a mistake here, the work of Sales, Marketing was all for nothing.<\/p>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_qj6l696    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"das_kaffeerosten\"><\/span><strong>The coffee roasting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_nala708\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In the case of <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/specialty-kaffee-fuer-geniesser\/\">Specialty coffee<\/a> a gentle roasting process is used with the right coffee composition.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_pe5y164    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"das_verpacken\"><\/span><strong>The packing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_vaoi523\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Not only the coffee alone should be flawless. The packaging in which the beans are packed should also be perfect. Odorless and tasteless stand-up pouches are best suited here and preserve the aroma of the freshly roasted beans.<\/p>\n<p>The material used here is aluminum-free kraft paper with air valve.<\/p>\n<p>For the customer experience and the first qualitative impression, an appealing bag design was still to be created. We are admittedly halt <em>superficial<\/em> in this sense.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_43kq435    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_lagerung\"><\/span><strong>The storage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_31mf144\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Once the packed beans are ready for sale, they are stored in the same conditions as mentioned above.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_atos392    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"die_anwendung\"><\/span><strong>The application<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_lctx830\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>How to drink end is up to each. Only in the selection for each method of preparation, such as fully automatic, portafilter, French Press, etc., we can make a recommendation.<\/p>\n<p>With guides, tips and tricks, we can entice the user to try alternatives that can extract the optimal flavor and aroma of a coffee bean.<\/p>\n<p>Ultimately, everyone drinks their coffee the way they want. In the office, on the road, with friends and family. With quality management, we offer our customers a solid quality basis on which they can build.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_9n34239    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"eine_routine_aufbauen\"><\/span><strong>Establish a routine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_m5eg508\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Each action should follow an existing pattern. This pattern can be adapted over time. The routine for this is an important aspect.\u00a0<\/p>\n<p>In line with this, documentation should also always be provided for this sample in order to ensure traceability. This is immensely important in the case of faulty production in order to prevent or reduce even greater damage if necessary.<\/p>\n<p>In addition, this is also a question of product liability insurance.<\/p>\n<p>Additionally, staff must be adept at communicating information, recognizing and distinguishing things.<\/p>\n<p>With a mature quality management you get the technical framework, but they are of no use if they are not communicated to employees in an appealing and clear way.<\/p>\n<p>So before implementing a Quality Management System, it is necessary to work on collegial interactions beforehand.<\/p>\n<p>Asking the right questions is the most important thing. Quality management grows and changes over time, because the products or the portfolio has changed its positioning, or because you just want it to.<\/p>\n<p>Despite the implementation of digital tools, machines and agile processes, in some cases the highest quality cannot be guaranteed. Because humans are not machines and are not always error-free.<\/p>\n<p>Perhaps the right dose of coffee is missing or the colleague has too little sleep again. The fact is that there will be days when the human element fails once again.<\/p>\n<p>For our coffee we assign our QM manager who motivates the staff to the <em>QM Rulebook<\/em> to follow. In addition, performs random testing and holds correspondence with suppliers.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"rs27427\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_rs27427 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_0pwu435 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_iw07435\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"unser_quality_management_fazit\"><\/span><strong>Our QUality Management Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_mb4b435\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>We also had to deal with all the documentation on quality management, hygiene, safety and the law. An internal legal department or a knack for good research is always a great help.<\/p>\n<p>This is not urgently necessary for quality management, but it serves the general knowledge of the B2B business. As already described, this know-how is strongly conducive to building relationships and partnerships.<\/p>\n<p>There is always a bias, but the more you can report on it and communicate it to the outside world, the greater and faster the build-up of trust.<\/p>\n<p>We at Reeham would also like to help you in the B2B field and share as much as possible our knowledge, experience, but most of all helpful tips \ud83d\ude42<\/p>\n<p>This only makes the market more attractive and creative.<\/p>\n<p>See you then!<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module callout -->\n<div  class=\"module ui module-callout tb_83if943 button-bottom-center tb_default_color\" data-lazy=\"1\">\n    \n    <div class=\"callout-inner\">\n\t<div class=\"callout-content tf_left\">\n\t    <h3 class=\"callout-heading\"><span class=\"ez-toc-section\" id=\"qualitat_kaufen\"><\/span><b>Buy quality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    <div class=\"tb_text_wrap\">\n\t\t\tTry our Specialty Coffee with 15% discount. Just enter the code \"thank you\" at checkout!\t    <\/div>\n\t<\/div>\n\t<!-- \/callout-content -->\n\t\t    <div class=\"callout-button tf_right tf_textr\">\n\t\t    <a href=\"https:\/\/reehamcoffee.com\/en\/shop\/\" class=\"ui builder_button  blue\">\n\t\t\t\t<span class=\"tb_callout_text\">TO THE SHOP<\/span>\n\t\t    <\/a>\n\t\t<\/div>\n\t        <\/div>\n    <!-- \/callout-content -->\n<\/div>\n<!-- \/module callout -->\n                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>For a detailed and practical overview, we would like to introduce you to the topic of Quality Management (QM for short) or Quality Assurance (QA for short) in the case of coffee roasting companies. What exactly QM is, how it is implemented and what the long-term benefits are. Quality Management of our coffee supply chain is the basis for a trustworthy relationship [...]<\/p>","protected":false},"author":1,"featured_media":1348,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[50,44,45],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grosshandel","category-ecommerce","category-reeham","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"jetpack_featured_media_url":"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kaffeeplantage-Auslese-der-Kaffeebohnen-.jpg","_links":{"self":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":0,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media\/1348"}],"wp:attachment":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}