{"id":70,"date":"2020-11-08T15:56:12","date_gmt":"2020-11-08T14:56:12","guid":{"rendered":"https:\/\/reehamcoffee.com\/?p=70"},"modified":"2023-01-02T15:08:15","modified_gmt":"2023-01-02T14:08:15","slug":"white-label-kaffee-die-ersten-schritte","status":"publish","type":"post","link":"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/","title":{"rendered":"White Label: The first steps"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-70\" data-postid=\"70\" class=\"themify_builder_content themify_builder_content-70 themify_builder tf_clear\">\n    \t\t\t<!-- module_row -->\n\t<div  data-css_id=\"8u5p620\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_8u5p620 tb_first tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_on0j621 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_psp8144\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Go to the White Labeling Service <a href=\"https:\/\/reehamcoffee.com\/en\/private-label\/\"><strong>this way.<\/strong><\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_h3vk199\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Bringing your brand to the forefront while fulfilling your dreams and desires is a coveted goal for many. It is a good feeling to present one's name to the outside world and to offer added value to others.<\/p>\n<p>A product or service that is branded is seen as having a higher value in some cases. But this depends on the marketing communication in the overall package of the brand.<\/p>\n<p>In the product area itself, as a young company, there is the possibility of a <strong>White label \/ private label option, where producers literally manufacture and deliver on behalf of a brand.<\/strong> The first steps to <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/kaffee-als-marke\/\">own brand<\/a> would thus be covered. However, there are still many legal requirements to be observed before the product is actually ready for the market.<\/p>\n<p>More about this in the part below.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_bhlc570\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a8ba7e52ad14\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8ba7e52ad14\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#white_label_kaffee\" >White label coffee<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#premium_kaffee\" >Premium Coffee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#eingekaufte_expertise\" >Purchased expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#coffee_tasting_in_der_rosterei\" >Coffee Tasting in the roastery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#es_bleibt_geschmackssache\" >It remains a matter of taste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#white_label_kundenberatung\" >White label customer service<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#den_einsteig_einfach_gestalten\" >Making the start easy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#kundenbedurfnisse_erkennen\" >Identify customer needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#kundenbedurfnisse_fur_kaffee_erkennen\" >Identifying customer needs for coffee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#passende_rostereien_finden\" >Find suitable roasteries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#gesetzliche_bestimmungen_beachten\" >Observe legal requirements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#fazit_white_label\" >Conclusion White Label<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#verkaufe_jetzt_deinen_eigenen_kaffee\" >Sell your own coffee now!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/reehamcoffee.com\/en\/magazin\/white-label-kaffee-die-ersten-schritte\/#jetzt_partner_werden\" >Become a partner now<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"white_label_kaffee\"><\/span><strong>White label coffee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_3s48570\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>It is a simple procedure: In the case of contract roasting according to recipe, the roast master and the customer agree on what blends (taste), purchase quantities and other services are required.<\/p>\n<p>The service varies depending on the <a href=\"https:\/\/reehamcoffee.com\/en\/roesterei\/\">Roastery<\/a>. As a rule, partnerships already exist between roasters and their suppliers, from which the white label customer could benefit. If necessary, the customer has additional needs for training around the coffee service.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_w6hu456   image-center tf_mw tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder.png\" class=\"wp-post-image wp-image-7\" title=\"woocommerce-placeholder\" alt=\"woocommerce-placeholder\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder.png 1200w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-300x300-300x300.png 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-100x100.png 100w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-600x600.png 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-1024x1024.png 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-150x150.png 150w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/woocommerce-placeholder-768x768.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_6ojo661\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Coffee roasters roast mainly for their own caf\u00e9 locations and specialize entirely in their own tastes. They are not conventional coffees that you know from the supermarket. <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/specialty-kaffee-fuer-geniesser\/\">So-called Specialty Coffee<\/a> bears the characteristic features of its roast master.<\/p>\n<p>You work with the <a href=\"https:\/\/www.beans-and-machines.at\/blog\/tag\/Aromarad\" target=\"_blank\" rel=\"noopener\">Coffee aroma wheel<\/a> and thus coordinate the flavor nuances. Sometimes sweeter, sometimes chocolatier, and sometimes fruitier. More than 1,000 flavor levels are possible. This makes it all the more challenging for the roast master to offer more than a dozen coffees for sale, as coffee has its very own storage conditions after roasting in order to maintain freshness for as long as possible.<\/p>\n<p>Therefore, Specialty Coffee is usually sold only in small (popular) varieties and for a premium price.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_qvpb493    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"premium_kaffee\"><\/span><strong>Premium Coffee<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_oneo650\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Greatest care from controlled cultivation and individual composition make, among other things, a premium coffee. Combined with infinite flavor aromas, this makes the coffee beans the right white label product.<\/p>\n<p>It's not just the gentle roasting and the individual recipe. No, it's the whole process from pesticide-free cultivation to the proper brewing of the coffee. It's the basics but also the personal touch that the roast master gives to the coffee.<\/p>\n<p>For the customer, it means coffee enjoyment of the highest degree without complaints. No bitter substances, no boring supermarket coffee and instead long, enjoyable moments in combination with the taste of his choice.<\/p>\n<p>For the roastery it means <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/\">Quality Management of the highest degree.<\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_3atu315    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"eingekaufte_expertise\"><\/span><strong>Purchased expertise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_kyjx575\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>If you really want to stand out from the competition, you have to develop your own recipe. Recipes define the strength of the coffee as well as its brand and remain a strict trade secret. In the case of white label coffee, this can be developed and improved in collaboration with the master roaster. Best practices in coffee roasting apply before the actual taste.<\/p>\n<p>In the example of the <a href=\"https:\/\/reehamcoffee.com\/en\/roesterei\/\">Reeham Coffee Roastery<\/a> we produce our own products according to our recipe. Of course, we do not grow any coffee ourselves, but obtain it from our suppliers in Brazil and Mexico. From many individual coordinated steps, we create a typical character for the brand.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_a3x1194   image-center tf_mw tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1850\" height=\"1233\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee.jpg\" class=\"wp-post-image wp-image-1279\" title=\"Coffee Tasting in the roastery\" alt=\"Coffee Tasting in the roastery\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee.jpg 1850w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee-600x400.jpg 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee-1024x682-300x200.jpg 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee-1024x682.jpg 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee-768x512.jpg 768w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Eingekaufte-Expertise-fuer-den-Kaffee-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1850px) 100vw, 1850px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h3 class=\"image-title\"><span class=\"ez-toc-section\" id=\"coffee_tasting_in_der_rosterei\"><\/span>\n\t\t\t\t\t\t\t\t\tCoffee Tasting in the roastery\t\t\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    \n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_pcwa121\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>This also applies to white label customers: They should find out which recipe best suits their business \/ caf\u00e9 and use it to remain competitive in the market.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_81i0942    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"es_bleibt_geschmackssache\"><\/span><strong>It remains a matter of taste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_qey642\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In a coffee tasting it comes to the desired final product. This is based on the existing standard of the roast master. This means that he already has his basic taste and the customer can build on it.\u00a0<\/p>\n<p>Each roaster has its own machinery and technology that distinguish its coffee. Therefore, when looking for a white label partner, it is advisable to test several roasters and their specialty coffee. Most of them remain true to their style and also stay in their flavor field when giving flavor advice.<\/p>\n<p>This could be associated with advantages and disadvantages in flexibility. It is not necessarily the quality that suffers, but only the subjective taste. Furthermore, the aroma is also largely defined by the coffee beans used. The coffee blend from Brazil and Mexico (Arabica beans), for example, differs significantly from that from Vietnam (Robusta beans).<\/p>\n<p>Here, the roast master also lets his customer know via his suppliers which suitable growing regions would meet the needs of the caf\u00e9. It is advisable to know the wishes of the respective end customers and to design the perfect coffee blend based on this.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_vd09812   image-center tf_mw hide-desktop hide-tablet hide-tablet_landscape hide-mobile tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1133\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen.jpg\" class=\"wp-post-image wp-image-1280\" title=\"White label customer service\" alt=\"White label customer service\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen.jpg 1700w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen-600x400.jpg 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen-1024x682-300x200.jpg 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen-1024x682.jpg 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen-768x512.jpg 768w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/White-Label-Meeting-und-Verhandlungen-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h3 class=\"image-title\"><span class=\"ez-toc-section\" id=\"white_label_kundenberatung\"><\/span>\n\t\t\t\t\t\t\t\t\tWhite label customer service\t\t\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    \n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_0o7q791\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Contract roasters will not always be able to produce the specified recipe, because either the equipment or the know-how of colleagues cannot be transferred 100%-ig.<\/p>\n<p>Nevertheless, with advanced technology and close partnership, it is possible to achieve the desired white label goals.\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"kkrh603\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_kkrh603 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_gd9r603 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_k1pp603\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"den_einsteig_einfach_gestalten\"><\/span><strong>Making the start easy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_1sd7603\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Coffee roasters and their white label customers are looking for qualitative partnerships and benefit from each other's know-how in the long term. Small and also established brands usually remain loyal to the roaster and develop new product lines with them.<\/p>\n<p>An agile changeability <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/kaffee-als-marke\/\">of a coffee brand to be built up<\/a> and the roastery's handling skills create a solid basis for a fruitful business relationship. The needs of the end customer can thus be met quickly and flexibly.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_1dn5604    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"kundenbedurfnisse_erkennen\"><\/span><strong>Identify customer needs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_xufv604\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Every end customer has his own needs, which can be satisfied by the right demand, i.e. the market offer. So, in order for both parties in the private labeling business to meet their end customers, a concrete customer analysis should be conducted.<\/p>\n<p>The better one knows the customer, the more competitive and successful a company can act. In interaction with the roastery, one therefore clarifies, among other things, the following aspects that the partner should consider:<\/p>\n<ul style=\"line-height: 20px;\">\n<li>Distribution (e.g. wholesale, gastronomy \/ caf\u00e9, store)<\/li>\n<li>Coffee lifestyle (breakfast coffee, coffee and cake, to-go, office)<\/li>\n<li>Intended use (as a hot beverage, further processing for manufactures, cocktails)<\/li>\n<li>etc.<\/li>\n<\/ul>\n    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_8vyz604\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Ideally, one knows the suitable consumer market and is already established in the coffee business: The right products are available and only need to be refined.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_9m34376   image-center tf_mw tb_gs88660a\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"1578\" src=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden.jpg\" class=\"wp-post-image wp-image-1281\" title=\"Identifying customer needs for coffee\" alt=\"Identifying customer needs for coffee\" srcset=\"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden.jpg 1700w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden-600x557.jpg 600w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden-300x278.jpg 300w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden-1024x951.jpg 1024w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden-768x713.jpg 768w, https:\/\/reehamcoffee.com\/wp-content\/uploads\/2021\/05\/Kundenbeduerfnisse-erkennen-und-anwenden-1536x1426.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/>\t\n\t\t<\/div>\n\t<!-- \/image-wrap -->\n    \n    \t<div class=\"image-content\">\n\t    \t\t\t<h3 class=\"image-title\"><span class=\"ez-toc-section\" id=\"kundenbedurfnisse_fur_kaffee_erkennen\"><\/span>\n\t\t\t\t\t\t\t\t\tIdentifying customer needs for coffee\t\t\t\t\t\t\t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    \n\t    \t<\/div>\n\t<!-- \/image-content -->\n    \t<\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_0ci6604    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"passende_rostereien_finden\"><\/span><strong>Find suitable roasteries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_8hg7260\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>The suitability of a roastery depends on the planned market. As the customer needs have already been described, the partners must also define their own needs.<\/p>\n<p>For example, you may want to reflect certain standards and values in your product or simply copy the competition and gain market entry.<\/p>\n<p>But if you want to grow as a company and don't want to be dependent on the competition, you should work together with the roast master to find an optimal solution.<\/p>\n<p>The competencies of both partners play a role here. In other words, a harmonious complementary interaction would be a recommendable combination.<\/p>\n<p>For this reason, one could follow a <strong>suitable coffee roastery<\/strong> the following qualities:<\/p>\n<ul style=\"line-height: 20px;\">\n<li>works ethically with quality coffee farmers<\/li>\n<li>can separate roast flavors from each other in detail and combine them appropriately<\/li>\n<li>offers as a contract roaster a coffee network with special conditions for accessories<\/li>\n<li>Is locally responsive and open to communication<\/li>\n<\/ul>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_vsmj48\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In addition, the following points are added for the white label business (not all mandatory):<\/p>\n<ul style=\"line-height: 16px;\">\n<li>Importing<\/li>\n<li>Recipe coffee roasting<\/li>\n<li>Packaging service (from contract filling to full-service incl. design, etc)<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>We have a comprehensive quality management <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/quality-management-kaffee\/\">summarized here.<\/a><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_9yr546    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"gesetzliche_bestimmungen_beachten\"><\/span><strong>Observe legal requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_hohb609\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>Last but not least, we come to the essential legal regulations, where non-compliance can lead to restrictions in the sale. In any case, they must be followed in principle:<\/p>\n<ul style=\"line-height: 20px;\">\n<li>Packaging Act<\/li>\n<li>Food regulation<\/li>\n<li>Labeling obligations<\/li>\n<li>Hygiene standards<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>More <a href=\"https:\/\/reehamcoffee.com\/en\/magazin\/verpackung-und-kennzeichnung-kaffee\/\">Conformities for entry into the coffee market<\/a> we have summarized here.<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t\t\t\t<!-- module_row -->\n\t<div  data-css_id=\"9gg7260\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth tb_gs88760a tb_9gg7260 tf_w tf_clearfix\">\n\t    \t\t\t<div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n\t\t            <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_by3z260 first\">\n                                                        <div class=\"tb-column-inner tf_box tf_w\">\n                        <!-- module text -->\n<div  class=\"module module-text tb_jj7i260\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h2><span class=\"ez-toc-section\" id=\"fazit_white_label\"><\/span><strong>Conclusion White Label<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_hriy261\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>In summary, a white label coffee roastery can be used to comfortably create a total package that is only looking for a competent maker.<\/p>\n<p>Once the above-mentioned hurdles have been overcome, there is basically nothing standing in the way of a successful start. Only the marketing and the creation of a demand through a market niche are missing as the last building block for a coffee private label.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_jz8a261    tb_gs87860a\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <h3><span class=\"ez-toc-section\" id=\"verkaufe_jetzt_deinen_eigenen_kaffee\"><\/span><strong>Sell your own coffee now!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_dlyw261\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n    <p>As a white label partner, we roast according to your customers' taste. Your customers like it classic? Or do they prefer something special? We are happy to source the fresh coffee beans of the region of your choice. We work with coffee farmers who implement Fairtrade practices.<\/p>\n<p><a href=\"https:\/\/reehamcoffee.com\/en\/private-label\/\">Our service<\/a> includes the import, roasting and delivery in various quantities.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module callout -->\n<div  class=\"module ui module-callout tb_28b6250 button-bottom-center tb_default_color\" data-lazy=\"1\">\n    \n    <div class=\"callout-inner\">\n\t<div class=\"callout-content tf_left\">\n\t    <h3 class=\"callout-heading\"><span class=\"ez-toc-section\" id=\"jetzt_partner_werden\"><\/span><b>Become a partner now<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t    <div class=\"tb_text_wrap\">\n\t\t\tRegister for free as a business customer and get access to our B2B store with the possibility of customization and bulk purchase of our coffee beans.\t    <\/div>\n\t<\/div>\n\t<!-- \/callout-content -->\n\t\t    <div class=\"callout-button tf_right tf_textr\">\n\t\t    <a href=\"https:\/\/reehamcoffee.com\/en\/b2b-portal\/\" class=\"ui builder_button  blue\">\n\t\t\t\t<span class=\"tb_callout_text\">TO THE B2B PORTAL<\/span>\n\t\t    <\/a>\n\t\t<\/div>\n\t        <\/div>\n    <!-- \/callout-content -->\n<\/div>\n<!-- \/module callout -->\n                    <\/div>\n                            <\/div>\n            \t    <\/div>\n\t    <!-- \/row_inner -->\n\t<\/div>\n\t<!-- \/module_row -->\n\t<\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Zum White Labeling Service geht es hier lang. Die eigene Marke in den Vordergrund zu bringen und dabei seine Tr\u00e4ume und W\u00fcnsche zu erf\u00fcllen, ist f\u00fcr viele ein begehrtes Ziel. Es ist ein gutes Gef\u00fchl seinen Namen nach au\u00dfen zu pr\u00e4sentieren und anderen einen Mehrwert zu bieten. Ein Produkt oder eine Dienstleistung, die mit einer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[42,43],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-label","category-branding","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"acf":[],"jetpack_featured_media_url":"https:\/\/reehamcoffee.com\/wp-content\/uploads\/2020\/11\/White-Label-Kaffee.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reehamcoffee.com\/en\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}